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PROBLEM
INSIGHT
Rivals have discovered a way to gradually but surely enhance the preference, liking, and engagement of the younger audience towards their brand.
Pop culture can be leveraged as a strategy to embody authenticity, inclusivity, creativity, and humor.
TOOLS
SOLUTION
The proposal suggests that the brand acts as a publisher and publishes two episodes per month on YouTube. The episodes would feature two popular influencers discussing relevant topics.
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