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Elevator Pitch
INSIGHTS
Service Design x
Reformation Roots is a customer loyalty app dedicated entirely to sustainability, rewarding Reformation customers for making conscious fashion choices.
It tracks of your impact on the environment. Imagine a Digital Tree that grows with every sustainable choice you make whether it’s shopping, reselling, donating or buying second hand.
TOOLS
DESIGN
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10%
of all carbon fibre is caused by the fashion industry
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85%
off all textiles end up in landfills
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35%
only considers the enviourment when shopping
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